Link Building Services And Strategies

When it comes to SEO, link building plays a crucial role as search use inbound links as an indicator of site quality. So if you own a website and want to generate relevant backlinks hiring a link building service is one way to outsource the work of trying to improve your website’s rankings.

Some Common Methods of Link Building

Some common methods used by link building services for building links include;

• Creating Link Bait: This is the method of creating and placing interesting content on your site that is likely to get a lot of inbound links. For effective link baiting schemes to work the content used should be newsworthy, controversial, resourceful or humorous and they should generally target the sorts of people that already own or run websites and have the ability to link to your site. On the down side, the link baiting process can be quite time consuming, often is hit and miss and whilst being able to produce a large number of one way links, often these links are not from highly relevant sites.

• Directory Submission: Directory submission is a common link building method. With this method you can submit the links of your website in various popular web directories. This method whilst a good way to produce a large number of links doesn’t have a large SEO impact given that most search engine now heavily discount links from general directories given they are so easily obtained. Focusing on topic based or niche directories will yield better results.
• Article Submission: Article directory submission is a much better form of link building where you submit an article with links it to an article directory and these articles are not only published in the article directory but often syndicated on numerous other sites.  Search engines look much more favourably on these sorts of links and directories given the link are embedded in content, which is more relevant and valuable to search engine users. An added benefit of this link building method is the ability to modify the anchor text of the link, which is quite important from an SEO perspective. The downside of course is that an article needs to be written which can be quite time consuming.
• Link Exchange: Link trading is where you offer to trade links with related website in the common interest of improving both your search rankings. Trading links with irrelevant websites is not a good idea as it may get your website penalized. Obviously you’ll also be looking to avoid trading links with your competitors. All in all this is a very old method of link building and tends to be frowned upon if done for purely SEO purposes.
• Solicitation – this is exactly as it sounds, just going around and asking people to link to you. It isn’t the most effective way of building links, most people won’t link your site for no reason, which is why having great and valuable content can make this method a lot more effective.
• Guest Posting – there are loads of bloggers out there who are dying to have people help them build the expert content of their blogs. Many of these bloggers are very open to the idea of you submitting relevant and valuable content to their blog in exchange for a link back to your site.
• Blog Comments – most of the above bloggers also allow people to leave their comments attached with their name a link back to their site when you leave a comment. That said many blogs implement a nofollow tag on their links to prevent search engines following those links, however there a number that don’t. Beware of systematically spamming irrelevant blogs with comments just for links back to your site, this can result in search engines penalising your site.
• Forum Posting – There are loads of forums online on a huge array of topics. Most forums allow users to integrate links into what is called their “signature” which is posted below each of their posts on the forum.
• Social Media Site – Many people these days have social media profiles, many of which you can list your site URL on.
• Portal Sites – There are also a number of portal sites that allow users to create sites about topics. Services like hub pages, squidoo etc all allow you to build pages and links back to your site.

Building Links Or Buying Links: Which One To Go For

Link building can be very time consuming which is why so many are interested in hiring link building services and even consider just directly buying links. However, buying links for the sake of improving one’s search engine rankings is against all the major search engine’s policies, and if caught doing this you website is likely to be penalised, or potentially deindexed.

Link Building Services and Quality

The process of link building is time-consuming but the pitfalls of not engaging in link building or initiating a link building campaign that violates the major search engines guidelines is very costly. In the long run it’s better to engage in safe link building practices, and or hire the link building services of a reputable firm that doesn’t engage in questionable link building strategies.

Professional link building service should provide a balanced link profile to help give you the long term edge over your competitors. Reasonable services can even be obtained for those businesses on a budget. That said, make sure you double check who is doing your link building and how they go about doing it. A lot of Australian companies in major cities like, Brisbane Sydney and Melbourne often outsource their link building processes to India as they are cheaper, but cheaper isn’t always better. I’m in no way implying all Indian services are bad, just someone needs to be accountable for the link profile being built, which can be overlooked when customers are not in direct contact with the actual link builders.