Internet Marketing Service Advantages
With the growth of the business potential of the internet employing the strategies of quality internet marketing services has become a must for all businesses. If you own a business opting for Internet marketing services will ensure that your site isn’t just a static billboard on the web that no one but yourself and your employees view, but that it is actually being found on the web and is bringing in business.
Internet marketing services have enormous potential for generating business through the web. But why should you opt for these services for your business?
Why Use Internet Marketing Services?
Well firstly the web allows you to break down the geographic barriers of your business, as well as produce more cost effective results from your marketing dollars with real time tracking and detailed analytics. Not to mention that more and more people are turning the web to find not only information about products, but information about business, if not buy the product directly online. Internet marketing services obviously integrate the latest internet marketing strategies into your business website’s marketing campaign to increase your website’s exposure.
The most common areas that an internet marketing services will help you with include:
- Search Engine Optimisation (SEO): Search engine optimisation is one of the core services provided and its focus is on increasing your website’s exposure in search engine’s organic rankings through a process of remodelling your sites content and keyword focus to specific terms important to your business as well as link building given it’s an important element in search engine’s ranking algorythm.
- Pay Per Click Advertising (PPC): Pay Per Click Advertising or PPC is where businesses bid for their ad to be placed alongside search engine results of various search terms. When an ad is shown the advertiser only pays when an ad is clicked. This method of internet marketing can be highly targeted making it an efficient and popular form of Internet marketing.
- Email Marketing: Email marketing mainly focuses on building an opted in mailing list to allow you to send direct emails to all potential or current customers. This method of internet marketing is great way to get repeat sales from previous customers as well as help build branding and mindshare. This method can be outsourced to an internet marketing service though many businesses chose to keep this an in-house operation.
- Social Media Optimisation: Social media is an emerging method of staying in touch with your consumer and fan base, though at least in Australia there doesn’t seem to many companies that specialise in providing this service. In principle social media optimisation focuses on managing various social networking sites, like Twitter, Facebook and YouTube. SMO is great way to keep an open channel of communication with the public, though may not be fruitful for all types of businesses.
- Affiliate Marketing: Affiliate marketing in a nutshell can be described as generating a sale of someone else’s product on their behalf for a commission or fee. This method of marketing may well be a viable option for your business, though once again there are not a lot of Australian internet marketing service consultants that specialise in this field or offer the setup of this service.
- Article Marketing: Article marketing is most commonly used by those that offer internet marketing services as a means of building links in an SEO campaign. It basically consists of writing an article with links embedded within it and then distributing that article to article directories which will then publish it.
- Link Building: These days to get ranked well for competitive terms the search engines need to trust your site. The most common element of building trust in the eyes of the search engines is having links pointing to your site; thus the value of link building.
- Conversion Optimisation: Conversion optimisation is the process whereby a site is better optimised to turn visitors into leads or sales. This is generally through a process of making your website more user friendly, increasing calls to actions as well as their prominent position in addition to minimising buying friction that inhibits people from taking action.
In Australia there are a number of firms which offer Internet marketing services based out of all of the major capital cities like Brisbane, Sydney and Melbourne.
Small Business Marketing: An Online Focus
Unlike big business, small business owners cannot just splurge money on brand building and marketing. Most small business marketing strategies need to be result-oriented and cost-effective. Some effective ideas for small business marketing are as follows:
Small Business Marketing Plan
You should first find out your target audience and what’s the best way to go about reaching that audience and only once you have this information devise a marketing strategy. Then it’s a matter of weighing up the various ROI potentials of the different marketing mediums. This of course may mean some trial and error, but sometimes it’s our failures that help us move towards creating business success.
Brand Building and Small Business Marketing
When it comes to small business marketing, brand building probably isn’t at the top of the list of small business objectives. Nonetheless no matter what size business you are running creating awareness of your products and services is always desirable. In terms of bang for your buck online media produces the best results, however this is still a very new area for many business owners.
That said the most cost effective way to build your brand as a small business is to just create happy customers that are willing to spread the word about your business on your behalf. It’s also important to note that with the advent of the internet it’s never been easier for your customers to share their opinion with hundreds if not thousands of web browsers. So doing good business still is the best way to build your brand.
On the topic of the web, by opting for a small business marketing strategy that focuses on online methods of advertising you can generally produce much cheaper leads than other marketing mediums. Building a website related to your product or service and filling it with useful content about them is the first step of getting involved with the online mediums of promoting your business.
Small Business Internet Marketing Ideas
Some common business internet marketing techniques used when it comes to promoting a small business website include:
- Search Engine Optimisation: Also known as SEO, this focuses on increasing the rank of your company’s website on the major search engines which can produce significantly greater amounts of relevant traffic to your site.
- Pay Per Click (PPC): PPC is where business bid on keywords and pay for ads to be placed alongside the organic search results. It provides businesses with the opportunity to gain quick exposure in search engines without waiting months and months for SEO campaigns to take effect. Though this can get quite expensive and it’s important to create highly efficient campaigns that target the right people searching for the right terms.
- Email Marketing: Through email marketing you can keep all your customers aware of your latest services and products. This is one of the cheapest and most effective small business marketing methods given the high propensity for satisfied customers to buy from you again if contacted.
- Social Media: Joining various social networking websites like Twitter, Facebook and others is an emerging marketing trend that is suitable for some small businesses. More than just a business marketing idea, making use of social media profiles is often a great way to get customer feedback.
- Affiliate Marketing: If you’re not interested in spending loads of time finding out how to effectively market your products and services on the internet, then you could potentially offer an affiliate program where third parties will market your products and services for you in exchange for a commission.
For small business marketing strategies to be effective prudent planning is critical. This is also applies with online marketing and in many cases it would make for a good investment to at least do some of your business marketing planning with an internet marketing consultant. In Australia, you can find good consultants in all major cities like Brisbane, Sydney, Melbourne, etc. They will be able to help you build and effective strategy for your small business marketing.
Small Business Website Design
Devising a well-structured plan is the first step in every small business website design process. The best way is to approach a new small business website design is to first decide what are the objectives of your website, what kind of products or services is the site going to provide and what sort of budget you have available. After determining all these factors you will be better positioned to begin your small business website designer search.
There is no shortage of business website designers in Australia. All the major cities of Australia, including Brisbane, Sydney, Melbourne, Perth, Adelaide etc boast a large number of website design companies. Of course finding a designer is often easier than making sure they are going to produce you a quality website for your small business.
With that in mind here are some tips and things to consider when it comes to small business website design:
Keep It Simple and User Friendly
When it comes to small business website design, simple, clean and focussed designs prove to be most effective as they are more user friendly and create a low friction environments for potential customers. Things to avoid are harsh colours, heavy flash, extremely graphics-intensive designs, overcrowding of elements and trying to sell everything at once.
Website Navigation: Keep it obvious and logical
Website navigation is critical in minimising visitor abandonment and allowing them to get to where they want to be as quickly as possible. It’s important to remember that when it comes to small business website designs, if a visitor cannot navigate a website effectively they’ll become frustrated which is a big problem when they are only a Google search away from becoming your competition’s customer.
With this in mind, the navigation should be simple, clear and obvious so that the visitors can find it easily and probably more important is that the visitors can get to the page they want to be on in the fewest possible clicks without getting lost or frustrated.
Content: It’s what visitors value
It is the content of your website that search engines rank and what visitors come to your site for. It divulges more details about your products or services and helps inform them as to whether you are the company they want to give their hard earned money to.
Well written content grabs more visitors attention and encourages them to further explore your site helping to build customer familiarity with your business. Content helps start and build customer relationships, which will help bring in a lot of business, so content integration into your website should be a very important consideration.
At the same time search engines love content, particularly search engine optimised content, making SEO one of the most critical elements of a small business website design. SEO friendly content basically means that content that is easily indexable for the search engines and being viewed by the search engines as being of high potential value to their searchers.
SEO: Design your site for search engines as well as people
SEO or search engine optimisation is argued by many to one of the biggest factors in the success of most business websites. As such, your small business website design should always be considering the SEO implications of design elements. So make sure that your site is not only designed for visitors, but also designed for search engines. It’s important to realise that SEO is a specialisation in itself and often it is prudent to opt for a professional SEO consultant to consult on the SEO of your website design while it’s still in the design phase.
Conversion Optimisation Strategy: Traffic is great; but sales are better
At the end of the day websites should be working assets within a business, not just a billboard to show off some design flare. So it’s important that the business objectives are not lost in a web designer’s vision of creating a visual masterpiece. Remember to integrate prominent calls to action through all of your pages, this includes prominent positioning of business phone numbers, obvious email contact forms, content that is not just designed to rank well search engines but also designed to turn those visitors into leads or sales. Both the design and content of the site should be looking to minimise elements that cause buying friction as well as look to address the concerns of your potential customers.
If you consider and implement these elements into your small business website design you will be taking a number of steps towards improving your online business’s effectiveness.
The Value Of Internet Marketing Consultants
In recent times advertising of products or services through the Internet has become a major focus for small business. However, the success of such campaigns relies on the strategic application of an internet marketing plan. Obviously if a small business lacks the in house experience to spearhead an online marketing campaign then an Internet marketing consultant will greatly aid the success of any online marketing plan.
Responsibility of an Internet Marketing Consultant
An internet marketing consultant improves the likelihood of the successful application of an internet marketing strategy by performing various tasks including;
- Planning a business’s online marketing strategy: Through highlighting the strategic objectives of a business and how best to achieve this objectives via online opportunities. The marketing plan will not only take into consideration business goals, but also budget constraints.
- Market research: One of the many advantages of the internet is the volume of market information that is available which experienced internet marketing consultants can utilise to better set and reach business goals. An internet marketing consultant’s analysis and market research might include keyword research, volume of searches, your website, competitors websites, pay per click value, link building strategies and other opportunities.
- Building a website: It is essential to make a website well optimised for both search engines and user friendly, yet at the same time has the main objective of achieving business goals. An internet marketing consultant can help with finding the right balance.
- Common Internet marketing strategies: The success of Internet marketing strategy is normally focussed on driving more traffic to a website and then optimising the conversion rates of that traffic once it has reached the site. Common methods of driving additional traffic to business website include, search engine optimisation, pay per click advertising, email marketing, viral marketing, social media optimisation, link building and affiliate marketing.
- Competitors’ website analysis: Often the most valuable information an Internet marketing consultant can provide is the analysis of your competitor’s websites. When it comes to internet marketing the name of the game is being better than your competitors. A few positions higher in the search engine rankings and a better conversion rate makes an exponential difference online.
Internet Marketing Consultants – A Must Have for Small Business
Whether it’s about promoting their products or services online, getting traffic to your websites or ranking well on major search engines, an expert internet marketing consultant can make all these things possible and will help differentiate your business from your online competitors and leverage your current business assets.
Australian Internet Marketing Consultants
In Australia, a number of expert Internet marketing consultants and firms are based in the major cities like Brisbane, Sydney, Melbourne, Adelaide, Perth etc. The rates charge by consultants obviously varies according to their services and expertise. Whilst there are internet marketing consultants that offer cheap rates, when it comes to internet marketing you tend to get more than what you pay for, and remember that in many cases small improvements can yield exponential rewards.
In Conclusions
Hiring Internet marketing consultant will help you analyse the various aspects of your online business, evaluate your needs and devise an innovative strategic plan that suits your business objectives and budget. This strategic plan will enable you to drive more traffic, for less expenditure and will strengthen your online presence.
Cheap SEO: Not As Cost Effective As You Might Think
Online business success is often determined by its visibility on the major search engines. Good search engine rankings generate more visitors which produces more sales. Search engine optimisation or SEO for short is the process of optimising a site to achieve better rankings in the search engines.
Whilst many SEO firms and services are reputable, increasingly, potential SEO customers need to be wary of cheap SEO services which don’t offer genuine longer term value. The rising demand for SEO services coupled with the budget constraints of small business has produced the emergence of relatively automated, basic and cheap SEO packages.
Despite being attractively priced, cheap SEO services often produce questionable results, which may not be both sustainable in the long run and not detrimental to the website’s integrity in the eyes of the search engines. Getting a good ranking in all major search engines is time consuming and requires a great deal of expertise and often quality content development. It’s well understood that any time consuming task is going to cost more. Under these circumstances, the concept of cheap SEO is very sceptical.
Automated SEO Often Lacks Quality
Often these cheap SEO packages centre around automated link building, automated directory and search engine submissions, optimising only the homepage of a site, no content development and few quality inbound links. For the most part they rely on targeting unproductive keywords that have relatively low levels of competition in online markets at the moment. However low levels of competition won’t be present forever, thus the need for a more long term strategy that is focused on quality and not low quality ranking factors that the search engines themselves are likely to discount in the future.
Unfortunately, any way you look at it, SEO takes time. It’s process should include keyword research and keyword selection based on potential value, content analysis and development, onsite reconstruction as well as optimisation, quality link building as well competitor analysis. Also, SEO isn’t not an overnight process, it takes time before you’ll get to see the results of your efforts, due to the time it takes for the search engines to recognise the changes in both your site and the new sites that are hopefully now linking to you. So beware of companies that talk about getting result within two weeks with their cheap SEO methodologies.
The higher price does not mean the availability of a better service all the time; however, real SEO approaches for which much effort is required are rarely offered by cheap SEO companies. Indeed, these cheap SEO methodologies are not the most effective ones and a number of reasons can be established in support of the view. These include:
- Quality SEO companies and consultants will focus on long term value.
- Often an ongoing SEO commitment is required because the reality is the web is always being updated and as such the ranking change all the time along with your competitors online marketing strategies.
- Many cheap SEO packages utilising automated techniques, which search engines are likely to discount for in the future.
- Attempts to manipulate search rankings via automated process can result in your website being penalised in the search engines, so cheap SEO services might end up costing you dearly.
- SEO is not as simple as the application of the right keywords in the right places. An expert SEO consultants should be engaged, they will cost more but they will have the experience to help you avoid the pitfalls as well as give you the advantage over your competitors. Remember that small improvement in rankings can lead to exponential improvements in your traffic.
- Look for an SEO that actually has a presence in the SEO industry, rather than just offering cheap SEO services without any industry reputation.
In Australia, you will find a number of renowned SEO companies in all major cities including Brisbane, Sydney, Melbourne, Perth, Adelaide and others. Many of these companies offer end-to-end SEO solutions. However, before hiring their SEO services, you should do some research work on which will definitely bring an effective result for you. Feel free to ask potential SEO firms what differentiates them from the competition, and if their biggest point of differentiation is “price” it might be worth moving on.
Why You Should Partner With The New Business Heavyweights
This is post is for all the small to medium business owners who are in the process of dipping their toes into the world of internet marketing.
With the advent of the internet a new class of business entrepreneur has emerged, the resourceful, independent, flexible, strategically scalable internet marketers. Many of these new internet entrepreneur are now not only staking a claim in digital industries, but are increasing moving into the traditional business realms of local business products and services. I’m hearing more and more stories of local businesses moving online to chase their customers only to realise that a new exotic competitor has already staked a claim. The internet entrepreneur.
Who Are These New Internet Entrepreneurs
Many of these new internet entrepreneurs that are moving into localised business are affiliate marketers, seasoned SEO experts, domainers and bloggers who are looking to leverage their talents and skills in the less competitive yet highly lucrative waters of localised business as a result of the increasing competition in their former markets.
These internet marketers have their new breed of marketing skills, knowledge and know how coupled with their often large and leverageable portfolios of developed sites, refined strategies and premium domains. They are the cutthroat competitors that have risen to the top in the most competitive market in the world – the web. With few barriers to entry many have already made their first moves and hold key positions within local markets leaving traditional business owners scrambling for market share.
Whilst these new competitors won’t offer great products or services they understand the web better than traditional business owners which will ultimately force many incumbent business owners to negotiate buyouts of these new internet entrepreneurs to climb back into the new economy, but this won’t come cheap.
Don’t Bite The Hand That Leads
I , as have some of my associates, have already had a few run ins with misinformed business owners and their threats of “stay out of my industry” remarks as they cling to their former business models, but unknowingly to many of these businesses owners, it’s them walking onto the turf of the new business heavyweights. However these new internet entrepreneurs are not the enemy, they are just the leaders of the pack, and in many cases could be supremely valuable allies in the migration into the online world of business.
It’s important to note that many of these internet entrepreneur are simply flowing the money trail and don’t harbour intentions of participate in local business long term. As such businesses should be looking to work with rather than compete with these internet entrepreneurs. They have a lot to teach traditional businesses owners about the new world of the web, but their time valuable and the best of them are not available for hire so you need to work with them or be ready to pay a large price for their slice of the pie.
If You Can’t Beat Em; Join Em
All over the internet, marketers are talking of the money that can be made working in partnership with local business. Local businesses would be wise to seek these opportunities and find neutral ground, because as mentioned earlier many of the best in this industry are not available for hire. However, the internet entrepreneurs achilles heel to their dream of making millions, is their lack of ability to deliver tangible products, which for most business is their biggest strength. Out of which perfect partnerships are born.
Last year my father finally decide to call me in to have a chat about his own business website design. Initially I was only consulting on the matter of selecting the best web design company to redesign his site. However over a few conversation on what was really possible in regards to his online marketing campaign a collaborative partnership was formed.
The Potential Of Partnership
Now without sounding too full of myself, I was able to single handily take his online source of leads from 3% of his business per month to 43% within a few short months, investing no more than a couple of hours a week. This makes a massive difference to a company whose yearly revenues were already in excess of 10 million a year. Of course my father paid quite handsomely for the performance, but like most things in life you get what you pay for.
Now there are many who would argue that businesses can compete with these internet entrepreneurs by hiring their own SEO firms or inhouse online marketers, but once again you get what you pay for, and in my opinion the biggest argument against hiring an SEO or web marketing firm is if they were so good at it why aren’t they doing it for themselves. Many of these firm apply a systemized optimisation process which will yield “some” results depending on the competitiveness of the industry, but at the end of the day the difference between ranking 1st and 10th is 1400% so companies that promise you they’ll get you on the first page aren’t even worth the phone call. You need someone whose got some skin in the game and is looking to rank nothing short of “as high as profitably possible”.
So the moral of the story is going forward many small to medium businesses looking to capture there own bit of the online pie may need to be looking for collaborative partnerships with the new business heavyweights (the internet entrepreneur) rather than merely hiring low end SEO services.
Why Your Conversion Optimisation Is More Important Than SEO
ShoeMoney
I get emails every day from people who rank in the search engines for their keywords but are not getting any leads from it. When I send them a list of like 20 things to do to improve their conversion they tell me “but could this affect my keyword ranking?”.Annoying…
Continuing on from the previous post – Is Your SEO Focus Destroying Your Sales Conversions? – too many online marketing campaigns are focused on SEO as their internet marketing solution rather than just a small part of the equation.
Diminishing Returns of SEO Optimisation
Whilst the click through rate difference between 1st and 10th can be as much as 1500% there comes a point where SEO won’t yield the return on investment that optimising a site design for conversions or integrating optimised landing pages into PPC campaign will. Often refining the average site design to convert better can produce just as significant a ROI, if not even more so, than SERP ranking improvements in addition to giving you a longer term strategic advantage over unoptimised competitors in paid traffic mediums.
Over Reliance On Google
Also far too often people forget that Google is a law unto itself, it’s not obligated to rank your site for anything, and if all your eggs are in the SEO basket be prepared for some tears and a business model break down. If your online success is over 70% dependant on Google that’s a single point of failure if I have ever seen one. Now I’m not saying Google and SEO shouldn’t make up a very important chunk of your online marketing campaign, but it’s not the be all end all that many SEO companies sell. Rather it should be seen as the very healthy bonus to an online marketing campaign.
Poor Conversion Optimisation Helps Your Competitors
Aside from over reliance on SEO and Google, the reality is with your competition just a click away users don’t waste time trying to work your site out or spend too long trying to find the products and services they are looking for. They literally conclude in a couple of short seconds whether you have what they want. Failing this test they will be browsing your competitor’s site seconds later.
So not only are you missing conversion opportunities you’re giving your competitors a bite at the cherry, not to mention that in our fast paced world empirically it’s been shown that customers first point of contact is many times more likely to make the sale than following points of contact. So making it simple to get find the information they need then proceed down a sales funnel and/or get in contact with you is vitally important.
You need to remember that in the world of business, sales are more important than potential prospects. So keep your website focused on best serving your customer, rather than focusing on primarily serving Google.
Plan For The Future Of SEO
The web is the most competitive place for businesses to compete and having a site unoptimised for conversion will hurt you more in the long run than having a site that is unoptimised for search engines. With Google’s algorithm constantly evolving many top search engine marketing experts are speculating that websites that engage their users as well as continue to build an aging link profile are gaining a first mover advantage if/when Google decides to build user based data into their their ranking algorithm.
Internet Marketing Darwinism – Survival Of The Fittest
With SEO many feel search engine traffic is free therefore conversation optimisation of it isn’t essential, but the reality is every visitors that leaves without buying, subscribing or clicking an ad is a missed opportunity that you may not get again, or worse is gone to the competition. If your competitors utilise their opportunities better than you, it doesn’t matter if you out rank them today because Darwinism is alive on the web and the fit, strong and flexible organisations and individuals using best practices will eat into your market share and increase user retentions which will indirectly lead to eating into your rankings well over the longer run.
Sell Because People Want To Buy
Many site owners fear being overly focused on conversion optimisation or being “too aggressive” in selling themselves, but at the end of the day the strong will rise to the top and weak will be filtered out of the web like any other competitive system.
Plus when was the last time you visited a random site and went “man I’d love to be friends with the owner of this site?” That’s right, never. Your visitors don’t want to be your friends, they want you to help solve their problems.
And when was the last time you said “wow this site provides great value, but I hate the fact that the owner had the nerve to place ads on his site.” Once again, rarely.
So remember that people have come to your site to solve a problem, make that as easy as possible for them, and if you can cost effectively solve that for them, you’ve created a win win situation which is the principle under which business is done. Don’t be afraid of selling to people who want to do business with you and don’t get caught up on SEO – it’s not the primary part of your business.
Is Your SEO Focus Destroying Your Sales Conversions?
ShoeMoney
I get emails every day from people who rank in the search engines for their keywords but are not getting any leads from it. When I send them a list of like 20 things to do to improve their conversion they tell me “but could this affect my keyword ranking?”.Annoying…
ShoeMoney’s above comment reminded me a little of my own online story which engaged me to review the topic which I have split over two posts, this being the first, the second being Why Your Conversion Optimisation Is More Important Than Your SEO.
Once upon a time I too was guilty of being too focused on the traffic side of the revenue equation and the penny didn’t really drop for me until 2006 when I found the real secret lay in striking a balance between SEO and increasing ePV (earnings per visitor).
The “It’s So Simple It’s Stupid” Online Revenue Model
Producing online revenues in it’s simplest form is just a function of “visitors x ePV”. It seems so simple, yet the vast majority of people running websites online neglect one or the other.
Most businesses websites have a good product focus that’s complemented by good copy and prominent calls to action as a result of their experience with traditional marketing formats like print media, but still lack the know how to drive visitors to their site nor are they aware that they should be employing an internet marketing agency to help drive visitors to their site. Most have just bought into the “build it and they will come model” purported by their web designers who claim to offer well SEOed site design with Google doing the rest.
On the other side of the coin you have many passionate bloggers and hobby site owners who find their sites have outgrow their own ability to maintain on a part time basis as popularity follows their passion to produce quality content, products or services. In most cases if these hobby sites and blogs were better monetised it would justify a greater commitment from the webmaster, ultimately producing a better user experience for the visitors and everyone would win.
Finding the Balance Between SEO and Conversion Optimisation
When it comes to finding the balance between SEO and conversion optimisation eyeballs are more important than earnings in the beginning. However with the diminishing marginal returns of SEO coupled with the rising opportunity cost of neglecting on page conversion optimisation there comes a tipping point where a greater ROI can be achieved through focusing on extracting greater value from each visitors.
This turning point is different for different sites and different business models. For your typical blogger blogging about their passion monetizing their site primarily with Google AdSense the turning point comes around the 500 visitor/day mark when a serious analysis of revenue optimisation should be undertaken.
For a local business website the turning point occurs at much lower levels of traffic due to the higher margins of selling a tangible product or service. For many business websites a serious conversion optimisation review should be done when receiving in excess of 50 visitors/days. Additional consideration should also be given to businesses competing in auction based advertising markets, like Google AdWords, as they can better compete over the long run if their website produce higher rates of conversion than their competitors justifying a higher profitable max bid.
Evolution Of The New Internet Marketing Firm
There seems to be a large gap in the market within Australia (my local market) for firms that produce quality, usable web designs, that are well optimised for search engines yet still have a focus on conversion. Moving forward it is difficult to not see major SEO, PPC, web design, copy writing firm converging into one stop shops of online business presence given their mutualism.
It would seem that at this stage most small businesses continue to primarily gauge the success of their business website almost holistically on traffic and as such almost exclusively pursue methods of increasing search rankings. This is perfectly highlighted by the fact that there are over a 1,200,000 results when searching for “search engine optimisation” in Australia, but less than 15,000 results for either “conversion optimisation” or “landing page optimisation”. In the not too distant future the smart small business operators will not be solely looking for SEO services alone rather a more comprehensive internet marketing service.
The moral of the story is to know what you’re in the game of optimisation for; sales not traffic – Why Your Conversion Optimisation Is More Important Than Your SEO.